Essentials

Home|Essentials
Essentials2019-11-11T16:27:12+05:00

What Is Mobile Marketing & Why Is It Important

You need a more customer-centric, customer-controlled, and technologically up-to-date marketing strategy to remain in the market for a long run. Maybe you already know about mobile marketing. Maybe not fully. Maybe you consider it core to your business. Or maybe a second priority. But 68% of the companies have already integrated mobile marketing into their marketing strategies and 71%

Product Manager vs Program Manager vs Project Manager

In spite of being very different roles, it is astonishing how people everywhere seem to confuse between a Product Manager, Project Manager and Program Manager. These are familiar roles to people yet few seem to know what sets them apart from each other, even in the industry. Yes, I get it that they sound similar. But so do

What is an Entrepreneur

You might have yourself considered opening one. Entrepreneurship is the “cool” thing to pursue in this age yet so many people are confused over what or who an entrepreneur is? What does it really take to become one? Is it just a businessman? Or is it a conceptualist or an “ideator”? Can one become an entrepreneur without innovation?

What Is A Business Incubator

What Is A Business Incubator? Incubator, as the name suggests, is a place where conditions are met to make life sustainable by providing a nurturing environment. Now when you apply the same concept to startups or businesses that are just starting out, you get the basic concept of a startup incubator. A startup incubator or business incubator helps your startup to develop until it

Market Validation – 6 Steps To Validate Your Business Idea

A lot of startups begin but fail in the initial years of its inception. About 90% of startups fail in the first 5 years of establishment, and that’s a lot. No one asks the actual reason for the failure. Some talk about less funding while some speak of the various other issues that dwell amongst the entrepreneurs building their startups. What is

What Is Disruptive Innovation

What Is Disruptive Innovation? Disruptive innovation refers to an innovation which caters to an untapped or unserved market segment and creates its own market and value network which eventually disregard the established competitors and redefines the face of the sector it operates in. Usually, the conditions which give rise to disruptive innovation are – Untapped target segment or