Branding Essentials

Ever wondered what phenomenon results in you thinking of Coke or Pepsi whenever you are asked which soft drink you’d want? What makes that one brand to flood your thoughts whenever someone asks you an unprompted question about its category or niche? This is brand awareness and no, it isn’t created automatically. Companies spend millions to embed their brands in the customers’ minds. Many have even been successful in becoming a verb in our daily vocabulary. We don’t book a taxi; we book an Uber. Don’t believe us on this? Google it to find out. Brand awareness is the first step to

A brand is a product, service, person, company, or a concept which has characteristics like a name, symbol, etc. to be differentiated from others in the market. It is what makes the product identifiable and differentiable. What Is A Brand? A brand is the combination of properties within and outside a product which gives an identity to the generic product. It cannot be separated from the product. Imagine if Tide starts producing soft drinks. Will you buy it? Customers buy a brand. The tangible product is not the only reason customers buy anymore. It’s now an important part of the brand. Will you

We are surrounded by brands and their names become a natural part of our everyday speech. But there’s a theory behind why many brand names have a recall value and many don’t. What Is A Brand Name? A brand name is a name given to a brand to identify and differentiate it from others. Communication is an important aspect of marketing and Brand Name, being an integral part of communication, is very important carry out any marketing or branding strategy. People tend to label everything to make it more identifiable and differentiated. They assume various brand values, associations, image, positioning, etc just after encountering the name of the brand. Hence choosing a good brand name is vital. Psychology