Brand Awareness – Definition, Importance, Strategy, & Examples

Ever wondered what phenomenon results in you thinking of Coke or Pepsi whenever you are asked which soft drink you’d want? What makes that one brand to flood your thoughts whenever someone asks you an unprompted question about its category or niche? This is brand awareness and no, it isn’t created automatically. Companies spend

By |2019-11-11T15:20:36+05:00November 11th, 2019|Branding Essentials|0 Comments
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