What Is Mobile Marketing & Why Is It Important

You need a more customer-centric, customer-controlled, and technologically up-to-date marketing strategy to remain in the market for a long run. Maybe you already know about mobile marketing. Maybe not fully. Maybe you consider it core to your business. Or maybe a second priority. But 68% of the companies have already integrated mobile marketing into

By |2019-11-11T12:03:54+05:00November 7th, 2019|Marketing Essentials|0 Comments

What Is Social Marketing

What Is Social Marketing? Social marketing is a distinct marketing discipline which uses commercial marketing principles and techniques to advance a social cause and influence the target audience behaviors to improve their lives or the society in which they live. The characteristics which distinguish social marketing efforts from other marketing efforts are: Focusing On

By |2019-11-07T16:50:41+05:00November 7th, 2019|Marketing Essentials|0 Comments

What is Word-Of-Mouth Marketing

What Is Word-Of-Mouth Marketing? Word-of-mouth marketing (or WOM marketing) is the act of a consumer talking about a product or service as part of his or her daily conversations rather than as a paid endorsement. In the pre-advertisement days, this was essentially how people came to know about products and services – when their

By |2019-11-07T17:13:40+05:00November 7th, 2019|Marketing Essentials|0 Comments

Sales Promotion – Definition, Strategies, & Examples

Sales Promotion Definition Sales promotion is a marketing strategy where the product is promoted using short-term attractive initiatives to stimulate its demand and increase its sales. This strategy is usually brought to use in the following cases – to introduce new products, sell out existing inventories, attract more customers, and to lift sales temporarily.

By |2019-11-07T11:42:40+05:00November 7th, 2019|Marketing Essentials|0 Comments

Direct Marketing – Definition, Types & Strategies

Direct marketing is a marketing strategy where returning and potential customers are contacted directly by the brand, instead of having an indirect medium between them. It is called ‘direct marketing’ because it generally eliminates the need for a middleman such as a retailer. The results of a direct marketing campaign are immediately measurable because

By |2019-11-07T11:00:34+05:00November 7th, 2019|Marketing Essentials|0 Comments
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