What Is Disruptive Innovation

What Is Disruptive Innovation? Disruptive innovation refers to an innovation which caters to an untapped or unserved market segment and creates its own market and value network which eventually disregard the established competitors and redefines the face of the sector it operates in. Usually, the conditions which give rise to disruptive innovation are – Untapped target segment or

What Is Mobile Marketing & Why Is It Important

You need a more customer-centric, customer-controlled, and technologically up-to-date marketing strategy to remain in the market for a long run. Maybe you already know about mobile marketing. Maybe not fully. Maybe you consider it core to your business. Or maybe a second priority. But 68% of the companies have already integrated mobile marketing into their marketing strategies and 71%

Direct Marketing – Definition, Types & Strategies

Direct marketing is a marketing strategy where returning and potential customers are contacted directly by the brand, instead of having an indirect medium between them. It is called ‘direct marketing’ because it generally eliminates the need for a middleman such as a retailer. The results of a direct marketing campaign are immediately measurable because your business can track

Brand Awareness – Definition, Importance, Strategy, & Examples

Ever wondered what phenomenon results in you thinking of Coke or Pepsi whenever you are asked which soft drink you’d want? What makes that one brand to flood your thoughts whenever someone asks you an unprompted question about its category or niche? This is brand awareness and no, it isn’t created automatically. Companies spend millions to embed their

Sales Promotion – Definition, Strategies, & Examples

Sales Promotion Definition Sales promotion is a marketing strategy where the product is promoted using short-term attractive initiatives to stimulate its demand and increase its sales. This strategy is usually brought to use in the following cases – to introduce new products, sell out existing inventories, attract more customers, and to lift sales temporarily. Importance Of Sales Promotion

What is a Marketing Plan & How To Write One

A product without a marketing plan is like a traveller without a map. When you’re preparing for a trip, you consider lots of things like the route, mode of transport, place of stay, weather, how much would you need to spend, places to visit, et al. And all of these need to be carefully planned so you don’t

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