Essentials2019-11-11T16:27:12+05:00

What Is Mobile Marketing & Why Is It Important

You need a more customer-centric, customer-controlled, and technologically up-to-date marketing strategy to remain in the market for a long run. Maybe you already know about mobile marketing. Maybe not fully. Maybe you consider it core to your business. Or maybe a second priority. But 68% of the companies have already integrated mobile marketing into their marketing strategies and 71%

10 Reasons Why Startups Fail

No Market for your Product Make sure you make the right product for the right market. Most startups fail as there is little to no market for their product. Your product needs a compelling value proposition as well as the right market timing. You might have a stellar product but it might be a few years ahead of

What Is Product Management

Have you ever wondered how a simple idea gets transformed into a full-fledged product that is sold in the markets? Does the idea of being at the intersection of all business functions excite you? Have you been surprised to see how the most successful companies in the world always seem to know what their customers want? Do simple,

What is Word-Of-Mouth Marketing

What Is Word-Of-Mouth Marketing? Word-of-mouth marketing (or WOM marketing) is the act of a consumer talking about a product or service as part of his or her daily conversations rather than as a paid endorsement. In the pre-advertisement days, this was essentially how people came to know about products and services – when their neighbour talked about the

What is an Entrepreneur

You might have yourself considered opening one. Entrepreneurship is the “cool” thing to pursue in this age yet so many people are confused over what or who an entrepreneur is? What does it really take to become one? Is it just a businessman? Or is it a conceptualist or an “ideator”? Can one become an entrepreneur without innovation?

Sales Promotion – Definition, Strategies, & Examples

Sales Promotion Definition Sales promotion is a marketing strategy where the product is promoted using short-term attractive initiatives to stimulate its demand and increase its sales. This strategy is usually brought to use in the following cases – to introduce new products, sell out existing inventories, attract more customers, and to lift sales temporarily. Importance Of Sales Promotion

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