Marketing Essentials2019-11-11T16:16:12+05:00
A marketing plan is a business road map describing your marketing goals and the marketing strategies and tactics you’ll be using to fulfill those goals.
It is a blueprint or a document that contains details of the product’s primary research, strengths and shortfalls, competitive environment, promotion plans, financials and further prospects.

Direct Marketing – Definition, Types & Strategies

Direct marketing is a marketing strategy where returning and potential customers are contacted directly by the brand, instead of having an indirect medium between them. It is called ‘direct marketing’ because it generally eliminates the need for a middleman such as a retailer. The results of a direct marketing campaign are immediately measurable because your business can track how many customers have positively responded to you. Direct marketing largely relies on the individual distribution of a sales pitch to their consumers and potential customers, personally. Door-to-door salesmen, promotional telephone calls, SMS, emails,

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